Educational series
The Pet Grooming Website Checklist
Ten practical things that help pet owners understand your business, trust your work, and take the next step to book.
Get a Free Website AuditA clear first impression and booking action
The first part of your website should tell pet owners what you do, where you work, and how to book without making them search.
Why it matters: A clear headline and visible next step help the right clients understand your business quickly.
Services, prices, and policies in one place
Show what you offer, what affects the price, and the policies clients need to know before they contact you.
Why it matters: Clear details reduce repeated questions and help pet owners decide whether your service is the right fit.
Before & after photo gallery
Let your work speak for itself. Side-by-side before and after photos show the quality of your grooming better than any written description.
Why it matters: Photos build trust faster than paragraphs. Pet owners want to see what their dog will look like.
Easy to use on a phone
Pet owners often look for a groomer while using their phone. Your services, photos, contact details, and booking action should remain clear on a small screen.
Why it matters: If the website is difficult to read or use on a phone, booking feels harder than it needs to.
Google Business Profile connected
Your website and Google Business Profile should use the same business name, address, phone number, hours, and service information.
Why it matters: Consistent details make the business easier for pet owners and search engines to understand.
Clear information for AI recommendations
Pet owners can ask ChatGPT, Gemini, and Claude for local recommendations. Clear service, specialty, and location information helps these tools understand your business.
Why it matters: An AI tool cannot confidently describe or recommend a business when the important details are missing or vague.
Customer reviews & testimonials section
Feature a few real reviews from happy clients on your website instead of making pet owners leave the page to look for them.
Why it matters: Reviews help first-time clients feel more confident about trusting you with their pet.
Pages that load quickly
Large photos and unnecessary website code can make pages slow, especially for someone using a mobile connection.
Why it matters: A faster website is easier to use and gives pet owners fewer reasons to leave before they see your work.
Contact info visible on every page
Your phone number, address, and hours should be visible in the header or footer of every page — not just the contact page.
Why it matters: Pet owners shouldn't have to search for how to reach you. Easy contact info reduces friction and increases calls.
Easy to update yourself — no developer needed
You should be able to change your prices, update your hours, add new photos, and post announcements without emailing a developer or paying someone every time.
Why it matters: Outdated websites destroy trust. If your prices or hours are wrong, pet owners assume you're unreliable.
Want us to check your current website
against this list?
We'll review your website by hand and send you a clear list of what to fix first. $99 value, free through August 15.